8.12.2004

TBS: Not very funny

I've been seeing a little of TBS lately, for reasons I can't remember. I think I wanted to know if Sex and the City was still watchable without the frontal nudity or explicit language.

One thing I've noticed is that they're taking a full sixty seconds to do some of their station ID's. I guess TBS is trying to position itself as your one-stop shop for primetime comedy.

These sixty second self-indulgences depict an ultra-futuristic, ultra-white, ultra-clean call center labeled "TBS" wherein operators answer calls from people who want to know if something they just witnessed was funny.

I'm not kidding.

For sixty seconds, you're listening to two people completely picking apart some random occurance to determine its value in humor. Detail by excruciating detail, callers explain their encounters as rapt operators carefully enter data on their computers.

Here's what the people who wrote these spots don't seem to understand...

WHEN YOU EXPLAIN A JOKE, IT CEASES TO BE FUNNY.

Yet, here is the kicker:

These callers wait for the verdict from the operators before they laugh.

I don't even know what else to say.

3 Comments:

At 4:10 AM, Blogger N! said...

How do?
I occasionally click around on the 'recently updated' page at blogger.com looking for something interesting and worthwhile to read. I'm happy to report that your blog is both, not only because you understand basic sentence structure and grammar (something surprisingly difficult to come by in blogs) but also because what you speak the truth. Some might say that taking time analyze then rant about something as base as commercials isn't worth anyone's time, but I disagree. AdMen spent countless hours and dollars analyzing us, perfecting their message to be as effective as possible, that's it's only fair we spend some time critiquing their efforts. It's also amazing, given how much time and money spent on ads, how often they miss the mark, and by such wide margins.

 
At 4:28 AM, Blogger N! said...

PS
You seem to be lucky enough to live outside of the range of Mor: Furniture for Less' incessant advertising. I'll tell you about it sometime, if you want. To get an idea of they're like, all you have to realize is that I did not misspell the name of the company.

 
At 10:58 AM, Blogger Danilo Campos said...

Thank you both for your kind words. I'm glad my little pressure valve here has been a source of entertainment. My motives for writing this blog are pretty selfish. It feels much better to sling invective toward Madison Ave than it does to brood for twenty minutes about ineptness in marketing.

As a side note, N!, I am outside the regional influence of Mor's ads, but this was not always the case. You have my pity.

 

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