Office Max

A few months back, there was a pretty peppy but otherwise enjoyable ad for Office Max, sporting the song Rubber Band Man, by the Spinners. It featured an afroed supply guru pushing a cart replete with office consumables cheerfully through a corporate workspace. In the midst of office crises, this Rubber Band Man was there just in time with organizational tools, cleaning goodies and other fun stuff. It was a smile-inducing.

There is good news. The Rubber Band Man is back. He's snuck out of the office though and keeps popping out of nowhere to deliver useful school supplies to summering kids. Office Max takes this opportunity to, apologetically, remind would-be students that school is back. The ad ends with our hero closing the doors of a school bus.

I love the actor they've chosen for these ads -- he manages to convey a sense of the upbeat that fails to be obnoxious or otherwise grating. The song rocks, too. Sometimes ads really manage to get it right.

UPDATE:

Check out these spots. Flash required.