8.10.2004

FedEx Kinko's

FedEx ads have never, ever sucked. They've always been informative on one hand and really enjoyable on the other. I've lost count of the FedEx ads I've declared as favorites over the years -- so many new and funny ones come and take their place that it's impossible to keep track.

Kinko's has also pleased me with their advertising repertoire. Sometimes funny, sometimes simple, always tasteful. Nothing wrong with Kinko's.

To combine these two entities and the dramatic advertising image competence they exude like overstuffed sandwiches seems impossible, unthinkable, orgasmically perfect. Hell, to combine these two businesses would be awesome, too. Who doesn't love FedEx or Kinko's?

Yet, this combination, this blissful union of document printing and expedited delivery, it is real. Created to take on the loathesome, corpulent, overpriced, bankers-hours-keeping incompetence of the UPS Store, Fedex Kinko's is your home for every single office-related need that you can't handle on your own. No longer do you have to wait for the two hour window during which the UPS Store is open. Now you can choose a 24-hour utopia from which to distribute your neo-nazi-feminist propaganda. They'll even help you reproduce it on crisp, clean, sand-colored 80 pound stock.

The FedEx Kinko's ads defy the usual, cursory synopsis I give to the commercials I talk about here. However, since FedEx has something to be proud of, they're actually posting these on the web, unlike the stinking piles of video refuse previous posts have touched on. "Welcome Aboard" is the best.

Enjoy.

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