Intel Centrino

One thing that really, really galls me is a recent ad for Intel's Centrino processor, which is used in laptops and whored around for its integrated wifi compatibility.

Fair enough.

In the ad, you have a couple strapping a webcam to their laptop in the middle of some Greek ruins. The voiceover declares that with Centrino's wireless capabilities, a Greek amphitheater, which lacks any electrical or network hookups, is the perfect place to put on a show. Wirelessly.

This is incredibly disingenuous, since it conveys the idea that no matter where on earth you are, your centrino laptop will be capable of connecting to the Internet. Moreover, despite the dramatic proliferation of wifi hotspots, the amphitheater depicted looked sufficiently removed from society that the likelihood of wireless connectivity in the area was next to nonexistent.

Intel ads suck.

The only company to do wifi-enabled laptop ads right is IBM. I defy any of you to find a single crappy IBM ad.