Tampax Pearl

The whole Feminine Hygiene market is something that I'd venture most men find pretty distasteful.

It's not that we don't sympathize with the needs of women or the products in place to satisfy those needs. (Well, I'm sure plenty of men don't sympathize, but I'm also sure they don't know how to read above third grade level anyway.)

Guys would just prefer not to be pitched to about the latest advance in adhesive-tabbed pantyliners or ultra-comfortable disposable tampons. The women in the commercials get to pouring in that blue fluid and it just gets to be too much. Mostly unwatchable.

Then there's Tampax Pearl.

A young couple is apparently fishing on a rowboat. A leak springs in their boat. As the man postures uselessly, looking for something with which to staunch the flow of water, the woman reaches for a Tampax Pearl tampon and shoves it in the hole. The leak is stopped.

Now, that's pretty clever. P&G is smart, too. Should the sad day come where I may need to procure tampons for my fiancee, I'll be remembering that brand.

It's also a pretty bold statement. That tampon is capable of holding back a lake's worth of fluid. Which I judge to be overkill, but different needs for different people, I s'ppose.

Bravo, Proctor & Gamble. And thank you for not ruining the ad with "DRAMATIZATION" printed in tiny letters at the bottom of the screen.