4.30.2004

Dell

I don't know why I so despise Dell ads.

It's not that they're painfully obnoxious. It's that they're banal and moderately obnoxious.

And there are so many of them.

Dell, along with Gateway, is one of the whores of personal computer sales. Since they're strictly build-to-order and thus have no store presence, Dell has to spend exorbitant amounts of money making sure the buying public knows who they are.

For a time, Dell ads weren't too terrible. That stoner fellow was kind of fun and the series of ads featuring the Dell Interns were close to amusing.

Now they seem to have given up any sort of cleverness and instead spend egregious amounts of commercial time rambling about how their sales representatives can help techno-morons buy the gear they think they need.

Quite boring.

As a side gripe, may I also lament the saccharine, repetitious, offensively common musical slag that adorns their ads. Music is so powerful. Why would Dell use it to make me change the channel?

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