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What's with advertisers playing their spots consecutively? Lately I see a lot of this, mainly from the Berkeley Neutraceuticals people who are trying to market pep-up and sex-up pills for men and women. I'm not going to name these brands - I'm displeased with their repetition and dubious credibility.

But why do companies feel the need to do this? The ultimate rule in showmanship is to leave the audience wanting more. For a time, Geico was doing this back-to-back thing, but eventually they wised up. (For that matter, Geico ads have been on the ramp up for awhile. I'll talk about them in another post.)

Television advertising is very much a game of seduction. A good spot lures you in, gently, gives you an incredible time and leaves you with a smile on your face. You might see it a few more times. It might be a one-time thing. But you enjoy yourself and life is good.

When an advertisers are bad at seduction you brush them off. Having them try again with only slightly different moves is an annoyance. Persistence is not an advertising virtue.