Allstate

Dennis Haysbert is, without question, a bad motherfucker. He's imposing, yet gentle. Firm yet pleasant. I put Haysbert's voice in my top five favorite voices. You've seen and admired Haysbert in 24. You'll also see him in Allstate's new campaign, Our Stand.

Why do I love Our Stand? Haysbert's voice. I won't pretend. Haysbert's voice is just awesome. Sells it. More than that, though, Allstate has elected not to be pushy or showy or sell-y. The ads, delivered via Haysbert with simple camera work and familiar scenery come across with a sort of understated confidence. They explain, quite simply, Allstate's stand on customer service-related policies and procedures. You can buy Allstate. Or not. Either way, they seem to know they're doing an unquestionably good job.

Or so go the ads' tacit assurances.

Fantastic.