United

My current favorite TV ad is called "Interview" and pimps the comfort of United Airlines. Have a look.

The ad's a quick one, thirty seconds, but it really tells a story in such a pleasant and personal way. I'm a sucker for piano, of course, so Rhapsody in Blue biases me a bit toward Interview. This ad is engaging and very, very effective. The sleeping job candidate at the end made me want to run over to my Mac and book United the first time I saw this commercial.

There is a certain brilliance to Interview, yes, but why can't more people do good ads? Why do so many companies get by with mediocre self-representation? This is something that's always bothered me, even at a young age. Even as little seven I would see the pitiful attempts made by local advertisers and be embarassed for them.

Which means that when someone actually goes and does profoundly excellent advertising, I'm nearly orgasmic.

Kudos, United.