Wendy's and Shatner

Wendy's has a spot out with William Shatner now and I feel like I'm missing something. They're jumping on the health fad, advertising their spinach salads. A party goer brings a bunch of these salads to a party thrown by Bill, who is puzzled at the "unofficial" status of salad man.

I think there's a punchline somewhere in there. I'm confused. And why is William Shatner advertising for Wendy's? Did he really quit doing Priceline?

This troubles me. I don't mind Wendy's, really, but I just kind of see Shatner as an A-List commercial celebrity. Airfare, yes. Salads, no.

Maybe his bills snuck up on him last year. Maybe the kids are going back to college.

Still. Bewildered.