Super Target

Target has succeeded in a phenomenal branding effort. Over the last few years, people have come to love the place. Their ads are inspired and at one point even featured the undeniably charming bull terrier. I mean, look at that puppy. It's adorable.

So Target's good with image. And I must say, their Super Target is swell. All the goodies of Target, plus a supermarket. So how do we herald the arrival of this life-changing store?

I'll tell you how! Target's wrangled up the most popular, most beloved cartoon mascots of the last twenty years and casted them all in one ad!

We've got Tony the Tiger, we have the Keebler Elves, we've got Mr. Peanut.

You know who else shows up?

Kool-Ade Man, man! Kool-Ade Man! And you know what he says? Kool-Aid man actually SAYS "oh yeah!"

Oh yeah!

It's such a brilliant, such a perfectly executed ad I want to cry right now. This is worth more than a Cleo. Tony and Mr. Peanut, man, they're on a TRAIN. And the ad is all about how these guys, these awesome guys we know and love, they're all coming to Super Targer. All of them.

Even Kool-Ade man.

This new place is so welcoming that even that dude on the Gorton's fish boxes is coming to the party.

This works on every level. You get the kids, who instinctively love cartoons. You get people like me, who are older now, but who grew up during the heyday of the Keebler Elves and Kool-Aide man. This nabs the parents, who buy plenty from Target anyway and who now see that they can also nail their food shopping as well.

Bravo, Target. Bravo.

(btw, that puppy is... wow, there just aren't words. I want to watch movies with it and feed it scraps all weekend. Maybe we could go to the park, too. Throw the rubber ball around.)