Crestor

This was, initially, yet another product whose ads were unclear about what exactly it does. Later ads indicate it's to help people who can't seem to get their cholesterol in line. Fair enough.

Each ad is framed around a voiceover about Crestor. They're written like a child's poem, with rhyming and assonance and all that stuff. That's a little weird to me. And to others, I'm quite certain.

The kicker is thus: Patrick Stewart reads the poems.

I think that the only way you could ever hope to make this sort of idea work would be to get Patrick Stewart. His voice, a warm yet distinguished English accent tinting every word, is uniquely suited to reading the sort of rhymes we hear in the Crestor ads. It's a ballsy move, but ultimately, I think it pays off.

Why?

I can't remember any of the visuals in any of the Crestor ads. Not one. Television is a highly visual medium. How many memorable ads are memorable for their narration? From seeing just a handful of ads, I know all about how Crestor will help me with my high cholesterol, should I ever need such assistance.

I can't say these will ever rank among my favorite ads, but a tip of the hat to a very unique execution of a very unique idea.