Ashley Furniture
I saw something astonishing today.
Not astonishing by merit of its overall poor quality or ability to annoy. It was a pretty innocuous ad.
No, it was astonishing because it was by far the most ineffective (and probably costly) waste of advertising time and development I'd ever seen.
Ashley Furniture is trying to sell their wares... using Garfield. Why in the name of all that is decent would you use Garfield as a tie-in for furniture?
I... it boggles the mind. I don't even know what to say.
Why?
Why?!
Why would you spend so much money to use Garfield? How does the Garfield movie possibly relate to furniture?
More than that, they did it with such a lack of flair that...
Listen, I apologize for the liberal use of elipses. I'm simply speechless.



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