Now, where I'm from, we don't really talk about it when we have intestinal discomfort. It's just something that happens, the stomach is declared unfit, and much time is spent in the bathroom.
I think this sort of tact is pretty American. We love to talk about our sexual parts but we keep pretty quiet about our less palatable components.
I think that toilet paper ads are particularly bad in terms of breaching this tactfulness. An ad for one paper brand mentions that less of their product leaves you feeling cleaner. I'm a visual person and that's an image that really doesn't sell.
You can imagine, then, my distaste at the latest Pepto Bismol ads featuring a conga line of intestinally-discomforted office employees. It's kind of catchy, really: An Englishman is singing off a list of stomach maladies for which Pepto is soothing. With each symptom, the office workers grab the offending part of their anatomy (chest for indigestion, tummy for upset stomach, etc).
Then the jingle gets to diarrhea.
And everyone grabs his or her ass.
This is when the ad leaves the realm of cute and clever and enters the world of nasty.
I don't want to know about someone else's diarrhea and neither do you. I'm not being overly sensitive here. I've spoken to a handful of people about this ad and all agree:
Nasty.