8.21.2004

800-CALL-ATT

When is AT&T going to cut out this Carrot Top shit?

I'm not going to gratify these ads with a description here. Most everyone has seen these at least once in the last two or so years.

It's not that Carrot Top isn't funny. He's actually, by all accounts, a pretty darn good comedian. He comes across as an obnoxious ass on television, but those who see his Vegas show hold it in amusing regard.

It's just that these ads, which are painfully trying to be funny, are hitting nowhere near the mark. Honestly, it's a losing battle. 800-CALL-ATT is awkward to remember. When people get stuck in the situation that requires them to make a collect call, you know what they're going to do? They're going to remember MCI's 1-800-COLLECT because that's just easy and requires very little thought and recollection.

AT&T should save its money and just shoot some video of a whiteboard with their little collect number scrawled on it. Better use of my time.

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